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How does internet and data services benefited Indian sports?

The Minister of state (I/C) for Youth Affairs and Sports Shri Vijay Goel has said that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India. Addressing the Big Picture Summit 2016 here today, he said increasing penetration of internet, mobile devices and cheaper data services especially in rural areas will prove game changer in this direction. He said Broadcasters must focus on how sports are delivered to these audiences.

Shri Goel said, data suggests that more than 60% of the Digital Audiences in India is within the age group of 13-35 years. This is the base that Sports needs to capture to build up the overall Business of Sports. He said, there is a need for Brands and Advertisers to come forward and recognize the power of Sports delivered to young India with respect to both, a Return on Investment and Corporate Social Responsibility aspect.
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